Headquartered in Berlin, 8MAN is the market-leading manufacturer of access rights management software. 8MAN offer a revolutionary solution that provides full transparency on access rights. A market-leading Access Rights Management (ARM) solution, 8MAN protect organisations against unauthorised access to sensitive data.
With the understanding that the UK public sector is under significant digital transformation, 8MAN, a Berlin based company, approached us seeking to add value to the UK public sector with their specialist data security solution.
8MAN required us to generate sales ready business leads on their behalf. They wanted a solid marketing strategy uniquely appealing to the UK public sector. They wanted quantifiable results and a significant return on their investment.
8MAN were ready for growth but were lacking in the expertise and knowledge of the UK public sector, its needs, its challenges and its culture. They needed a company who would understand their products and solutions, their business goals and vision.
Our first priority was to understand 8MAN's business. Through meeting with the 8MAN team, we gained insight into their requirements. After a series of valuable consultancy sessions, virtually and face to face, we began to build a strong partnership with the team, implementing a strong digital marketing plan.
At the outset, we observed that 8MAN lacked the relavent online presence required to make an impact within the UK public sector. 8MAN needed online exposure and the relevant website pages targeted at the public sector.
Our experienced team of Copywriters led the way in the creation of 8MAN's website content. Through our support, we helped to build trust, raise awareness, succinctly conveying their business product. Bringing 8MAN into the public sector light, the website content offers the 8MAN solution to meet public sector needs, bringing their core data security message directly to those who need to hear it.
The survey is an invaluable tool for organisations to collect key data in order to glean the needs in the market, generating insight on potential customers. Pendulum Media build a survey for 8MAN, targeting all public sector verticals. We meticulously designed the survey questions, covering the topics key to the 8MAN solution; namely compliance, data protection, cost savings and efficiency.
Our survey, entitled The Public Sector Data & Information Security Survey, conducted in partnership with 8MAN, received an overwhelming level of attention. We were delighted to receive over 600 responses to the survey from key decision makers and stakeholders from across the public sector, including Central and Local Government, Healthcare, Housing, Blue Light and Justice.
Resonating throughout government organisations, The Public Sector Data & Information Security Survey was featured on several government news-based websites.
As a result of the interest generated from The Public Sector Data & Information Security Survey, CIPFA, the Charted Institute of Public Finance and Accountancy expressed the wish for us to present at their annual IT Audit Seminar. This even was a great success and provided 8MAN with a key opportunity to demonstrate the benefits of 8MAN's technology.
We were delighted to be invited onto the CIPFA stage and have offered 8MAN's CEO to share the presentation alongside us. This exposure is of high credibility and value as CIPFA is a highly professional and well-respected organisation.
6000 downloads of the survey led to an abundance of leads for 8MAN.
Due to the overwhelming interest in the survey findings, we supported 8MAN in the facilitation of an exclusive webinar, giving key public sector individuals the chance to discuss the survey results in depth, explore opportunities for improvements and share valuable insight into access rights management.